How To Look Good (Not) Naked

Gok Wan for TU at Sainsburys fashion collection hits the shops

Perfect Fit Pants

Butter, Eggs, Milk, a pair of bum-enhancing trousers…  Your supermarket shopping list may never be the same again.

Gok Wan has brought his talent for dressing women of every shape and size to Sainsbury’s, meaning you can now get a fashion fix with your weekly shop.  Today he unveils a chic yet affordable collection of clothes that is designed to flatter curves and smooth over problem areas, from troublesome tums to bulging ‘bangers’.

Gok says, “With these clothes, I want women to flirt, flaunt and celebrate their curves. I’ve spent the last few months working through every detail and believe we’ve delivered attainable and affordable design like never before.”

Gok Wan for TU at Sainsbury’s is a capsule collection that cleverly combines key basics with strong statement pieces – all designed with shape enhancing properties. With prices that range from £20 to £45 you can now source some great fashion with your groceries.

The colour palette reflects the autumn season – rich red, teal and terracotta are mixed with statement black.  Two signature prints – Cherry Blossom and Oriental Floral - appear inside and out.

Of course Gok is famous for wanting to make every woman feel good – whatever her size or shape – so he has ensured that the collection contains pieces that will flatter every silhouette.

If you suffer from the dreaded bingo wings then the pretty reversible kimono will cover them up without looking mumsy.

Need a bit of curve enhacement?  The slash neck shift will give you some va va voom.

Slash Neck Shift

All shapes will benefit from the perfect fit pants that come in red, teal or black.

Bored with tunics?  Try the oversized shirt instead.

Oversize Shirt

And if you really want to turn heads this party season - shimmy into the ultimate wrap dress (with a clever tummy control panel), and unleash your inner scarlet woman.

Gok For TU is available in 200 Sainsbury’s stores across the UK.